LEGO Digital Designer

Tell me LEGO doesn’t know their customers. LEGO’s Digitial Designer software allows you to build a 3D model of your dream creation, and then order the parts needed to make it a reality. Once built, submit your creation to their product gallery. If you’ve ever had a fantasy of creating an Oop!-like LEGO sculpture, this looks like the best way to do it.

I wonder how the revenues of the simple Lego starter kits compare to some of their advanced sets. I’ve always assumed that the sheer quantity of those starter sets are heavily favored in the revenue mix, even if their margins aren’t as high as some of the advanced sets. But LEGO most definitely does not ignore the loyal hobbyists.

This software just made it to the top of my spare time to-do list.

LEGO.com Factory and Digital Designer software