The Tipping Point

I generally don’t use this blog to post daily musings. And by
generally, I mean never. I didn’t even mention last week’s incident involving
cheese, bananas, and a Walmart checkout line. I have to break that code
of conduct; I suspect because I’ve reached the tipping point.

Do you remember the first time you saw the phrase “Building a better
-something- one -something- at a time? For instance, “Building a better
Web, One Client at a time.” Ugh. It was mildly clever the first time
you heard it. Maybe. The second time or third sightings didn’t sting
that much. Good taglines are hard to come by after all. Then you saw it
again and again. Years pass, and you’ve forgotten all about this
hideous phrase, until one day it blindsides you.

I never suspected to read this phrase again, yet, inexplicably, there it is. Someone didn’t get the memo.

Link: Career Builders Blog. Check out the fantastically cheesy, dated tagline.

As an aside, how would like to have the last name “Mediocre?” Ouch.